Tips: How Localization may help you in E-commerce

There is a saying in Chinese   “万事开”.

What happened?

You don’t understand it right? Okay let me translate it to you in English, it says…

“All things are difficult before they are easy.”

The difficulty you faced while reading/understanding the Chinese sayings got easy when you read it in your native/common language. Same way it goes in the E-commerce business.

According to data by Shopify:

  • 75% of online customer want to buy products in their native language.
  • 59% of user rarely or never buy from English-only sites.
  • 67% prefer navigation and content in their language.

Your E-commerce company might be performing well at home, but when it comes to Global market, many difficulties may arise while growing your business internationally. And the prominent issue is localizing your Ecommerce store.

As you saw above that it was really difficult for you or anyone (who doesn’t understand Chinese) to read whatever it was written as it wasn’t in the known language of yours.

Well in the same way if your online store’s new audience doesn’t understand the language of the online profile, product descriptions, database-driven content, and graphic images, they would immediately switch to other website and look for a better alternative which is in their understandable language.

Therefore to grow your international E-commerce business you need to localize your e-commerce website.

But before that, you need to get the knack of what e-commerce localization is.

 

What is E-commerce localization?

It is an approach of translating the e-commerce storefront and all other contents of it into the language your new target audience can understand.

Many successful (e-commerce) companies are drawing their focus towards localizing their online channels as one of the ways to improve and customize their user’s (customer’s) shopping experience.

The opportunity to sell globally is huge. But to have a bite of it many global companies are looking ahead to improve the e-commerce game plan, exploring localized mobile apps, adding multiple languages and more.

If you are still reading this article, I hope you must have dipped your toes in the global e-commerce market. And you may also want to explore how localization of your e-commerce business can help your brand being successful.

Let’s start with the things that need to be localized before you go global.

1) Your Store front

When any of your online store visitor/customer opens up your online store he/she expect that the language, look and feel, of the website to be familiar (they know). So that they don’t face difficulty while viewing your store.

For example: When any visitor visits your online store and doesn’t recognize the language your site has then he/she would instantly leave your store and would look for a better alternative that has localized store-front.

 

2) Products and Description

Nobody wants to exercise their mind while doing online shopping to just translate the product description. The only thing that drives any visitor to your online-store is the products you sell there.

Therefore localizing that part of your e-commerce store will really be helpful to and your customer as well.

3) Currency

 Doing math at the time of shopping is just overwhelming. You hate that, I hate it, and everyone there just hates doing a calculation of converting the currencies in their local ones.

It is found that 92% of online customer prefer to shop and make purchases on sites that price in their local currency. Not only this, 33% of them likely to abandon a purchase if pricing is in US dollars only.

So as you can get the idea from the above data that reducing math calculation of converting the currencies in their native can genuinely increase your overall sales.

 

If you are having a store on Shopify there is an app named as “Auto Currency Switcher” which automatically detects the location of where your website, where it is being opened and changes the product price accordingly (in local currency).

4) Look and feel of your store

 Even though you have localized all the above things, you need to localize your store theme (look and feel). It includes all the color combination, type of product you sell when you target some specific group of an audience of a different country.

Here is an example of Amazon’s localization:

 

In Amazon India’s website, you can see that the design, color-combination, and product suggestions are totally different from Amazon’s China site.

Amazon’s India site

 

Amazon’s China site

So you can see that one of the world’s most successful e-commerce running business Amazon also believes in localization for their this success.

 

Localize User-Generated content

 Just for instance suppose you’re the customer who wants to buy a ‘Mobile Phone’ via online shopping. These are the things I guess you usually do:

  • Search for the product
  • Ask your friends/colleagues about the product (offline review).
  • Goes on the particular website and read reviews/ratings of the people who have already purchased the product. (online review)
  • If the percentage of a positive review is high you buy the product.

 

Likewise, your “to-be” customers highly appreciate the reviews which are being posted by your customer about the product.

Here a statistics from the infographic Review of Reviews  about the consumer behavior and online reviews say that:

  • 71 % of shoppers agree that online consumer reviews make them more comfortable that they’re shopping the correct product or service
  • 70 % of individuals consult reviews and ratings before buying the product
  • 63 % of people are more likely to purchase a product from a website if it has positive product ratings and reviews
  • Customer reviews create a 74 % hike in product conversion

 

 

Wrapping it up

Selling online is common nowadays. But if you want to outstand your international competitors you need to do localization of your ecommerce store.

Understanding these cultural and local desires with eCommerce localization is essential if you would like to succeed in the global e-commerce market.

Which of these tips would you apply to localize your e-commerce store?

 

 

10 Reasons Why Shopify is the best option !!

In our 21st century, no one has time to physically go shopping, instead of that people are getting more and more attracted towards online shopping or E-commerce(in technical term).

And it’s not at all a bad idea if you are thinking of a startup or small business for selling your product online. All you need is a platform, which help’s you to establish your own brand. Shopify is one of that platform that you must have a look.

 

WHAT IS SHOPIFY??

Shopify is a cool E-commerce platform that allows you to set up an online store to sell your products. It is all-in-one web-based platform that let the entrepreneur run their own online store.

Those days are left far behind when people had to worry about setting up a website from a scratch, just to start an e-commerce business. Because Shopify had made that difficult task a cakewalk for us.

HTML, CSS, JS, etc are the programming languages which are used for appearance and designing your website. Don’t worry if you haven’t yet heard about these names, Shopify still allows you to have full control over the appearance and setup of your store(without having knowledge of those programming languages).

Now let’s know the features that Shopify provides and why anyone should opt for Shopify rather than any other platform.

 

10 Reasons Why Shopify is a better option!!

1)  Hosted Solution

Shopify is completely reliable as it hosts over 500,000 stores. Shopify was the first hosted e-commerce website solution to use a Content Delivery Network (CDN).

A CDN is a large network of servers placed across the world to ensure your customers can get your online store loaded quickly, no matter where they are. While choosing an E-commerce platform one of the aspects you must know is the difference between ‘Self Hosted’ and ‘Hosted’.

 

Self-Hosted

In ‘Self-Hosted’ e-commerce solution you download and run the software yourself.  You need to set up everything from scratch, also managing the hardware infrastructure and operating system on which your e-commerce website is going to work on.

In case if you need help when your website run into an error, there is no centralized support system you can contact. In terms of security, uptime and managing traffic self-hosted is usually less preferred.

Hosted

In ‘Hosted’ you don’t have to worry about managing the server, security, uptime, traffics, etc. Every technical aspect is managed by the platform provider. The hosted application can be deployed easily as compared to the conventional software.

These type of applications are managed by the service provider so, they are updated and patched with the most stable version and is backed by continual technical and customer support.

 

2) Supports Multiple Languages

Suppose you have an online store which is selling its product in Canada whose native language is English or French and you are planning to expand your business in Germany, then it would be preferable if your website appears to Germany folks in their native language (German).

Based on the data of Gallup survey of language preferences[PDF] and  Common Sense Advisory surveyed  2,430 web consumers in eight countries :

  • 9/10 Internet users said that, when given a choice of languages, they always visited a website in their own language.
  • 42% said they never purchase products and services in other languages.
  • 72.1% of consumers spend most or all of their time on websites in their own language.
  • 72.4% of consumers said they would be more likely to buy a product with information in their own language.
  • 56.2% of consumers said that the ability to obtain information in their own language is more important than price.

Reference

In Shopify, there are many plugins available like ‘Langify’ (manual translate), ‘Panda Language Translate’, ‘Multi Lingo’ it allows the merchant to translate their storefront into multiple languages. Although it is preferred to use the manually translation app rather than the auto-translation app to translate your store.

Having the storefront in customers own native language creates a friendly impression, which in future can increase your business rate.

3)  100+ Professional Themes

“First impression is the last impression”

When any user visits your website the first thing that comes up is the design or look and feel of the store. So it would create favorable influence on the user if your store has a nice quality design and a good theme.

Shopify has a number of feature-rich, beautiful themes which are developed by professional web-designers. The design of your website always plays an essential role when it comes to e-commerce.

Thousands of dollars are being spent by the store owner to get their store designed by professionals. But if you are a Shopify user you get most of the themes designed by the professionals for free.

There is a range of free and paid theme in Shopify to find the right look and feel for your online store. Here are some of the examples of Shopify’s themes

  • Narrative (free)
  • Debut (free)
  • Jumpstart (free)
  • Brooklyn (free)
  • Boundless (free)
  • Parallax
  • Empire
  • Canopy
  • Retina

These themes are even categorized according to design or product your store is selling. Shopify makes sure that themes are modern, clean (no bug), easily customizable, responsive design, cross-border compatibility and many more.

 

4)  100+ Payment Gateways

A payment gateway is simply a software application, which conduit between your e-commerce website and the bank that authorizes(or declines) your customer’s credit card payment. It is the final step of the sales process, without it you won’t be able to securely charge your customer when they purchase any items from your online store.

Shopify supports all the well-known payment methods such as

-Credit & Debit Cards              – Cash on Delivery (COD)

-Net Banking                              – Wallets

-Bank Transfer                          – UPI

-EMI’s                                          – PayPal

 

Some of the well-known payment gateways supported by Shopify are:

[Link of all the payment] gateways Shopify supports

You get the ultimate freedom for choosing the right payment gateway options for your customer provided by Shopify. Shopify even has its own built-in payment system powered by Stripe.

Here are some of the reasons provided by Shopify for using their own Payment platform :

  • Shopify plan transaction fee is now free.
  • Lower costs with an online credit card rate of 2.4% + 20p (Basic), 2.1% + 20p (Professional), or 1.8% + 20p (Unlimited), and no hidden charges or extra fees
  • Managing of orders, payments and payouts can be done directly through Shopify.

 

5)  Manage store with your Smartphone

Are you worried about your online store while enjoying your holidays or trip with friends or family?

Not to worry anymore now onwards, because the Shopify mobile app lets you manage your orders, product, staffs, and customers from anywhere just with your smartphone.

Manage Products in-app

→  This mobile app will let you upload your products images.

→  Set the features and pricing details of the product.

→  Adding the products to collections.

Process your orders with few taps

→ Completion of order, refund to customers, or archive orders.

→  Manage tags and notes.

→ Conversion details can be viewed.

Respond to real-time information or queries         

→ See the live sales or visitors traffic

→ Get notified instantly when you receive the order.

→ Get in touch with your staff members.

 

6)  Unlimited Products and Bandwidth

→ There are no restrictions on the number of products you sell on your Shopify store. Which means if you start your store with just 100 products and if you want to add some more 200-300 product items in your store no one will stop you doing that.

→ No one will charge you if your online store is visited by hundreds, thousands or crores of visitors. There is no limitation on the how many online visitors go through your store, and also how many files or photos you upload to the store.

 

7)  Integrate with Dropshippers

Drop shipping is a method in which you don’t have to keep the products in stock. Instead, you directly get in touch with the wholesale supplier that stocks its own inventory.

So whenever you receive an order from the online store, you forward that particular order and shipment details to the supplier and they ship the goods or product directly to the customer.

Oberlo is the app for Shopify users, to easily import and dropship the product.

There are very few platforms like Shopify that provide drop shipping integration. Here are some benefits of drop shipping.

→ Investment is very less as you don’t have to set up an inventory.

→ There is no limitation on items you want to sell, you can offer thousands of items to your customer.

→ Nothing to worry about manpower, as it is all handled by the supplier’s side, which eventually frees up your time to concentrate on your marketing strategy, operations, and customer service.

To know more about drop shipping you can read the blog  “A brief Idea About Drop Shipping”

 

8)  24/7 Support

Shopify will always be there to help you and your customer whenever needed. Here’s how

Open Chat

Team Shopify is available 24/7 on live chat. Isn’t that convincing, if you or your customer get immediate answers to your questions and queries.

E-mail

Suppose you have some questions, but there is no requirement of getting that answer immediately. In that case, you can opt for their e-mail support option, just mention whatever inquiries or issues you have in an e-mail and Shopify will be at your service with all relevant information within 24 hours.

Phone Call

Don’t feel like typing up entire queries or problems?? Not an issue!! The “anytime” helping guys are always there, you can call them whenever you are facing a trouble, even if it’s 3 AM!

 

9)  Gift cards

It is a special type of product, whose value (amount) can be used as payment. You can also issue a gift-card to customers for free as a reward for using your store. Your customer can use the gift card to make a purchase from your store both online and in person.

Your customers can even send the gift-card to other users so that they could attract more users to their store. A gift card holds a balance (paid by the owner of gift-card), which could be spent over more than one order.

When making a purchase in your store, a customer can redeem the value of a gift card by entering its unique code at checkout, and if the payment amount exceeds from the amount in a gift card, then the customer will be prompted to choose a second payment method.

Click the link to learn more about Shopify Gift-Cards and how it can boost up your E-commerce business.

 

10)  14-Days Free Trial

You cannot learn swimming unless you jump into the water and try once yourself. That’s why Shopify gives you 14 days free trial to have a personal experience with them. So one should try Shopify platform at least once if they are planning to start an e-commerce business.

Click this image to get started.

It hardly takes a couple of days to start and set up an online store with Shopify.

So why wait and watch other reaching and achieving heights of success from e-commerce business, get a start now by registering yourself in Shopify.

 

 

 

 

 

The Cross-Border Commerce Boom – What will Matter in 2018!

Now we can buy anything from nearly anywhere in the world just by clicking a button on our smartphones. Yes, cross-border commerce is actually booming, and one can expect the juggernaut to continue in 2018 and beyond until the foreseeable future.

Smartphones have made shopping easier. One can expect more shoppers coming out of their self-imposed abstinence from online shopping owing to minimal security concerns nowadays. A Forrester study revealed that cross-border commerce is expected to double by 2021 with staggering revenue of $424 billion expected by that time. Cross-border sales shall include 15% of online purchases too. China’s cross-border market is expected to grow to a whopping 40% in 2021 and the country can easily fuel growth in the domain.

The McKinsey report revealed that most wealthy people in China, buy foreign clothes and gadgets that are mostly not available in China. Baby formula is quite popular here.

Why? Because cross-border shopping helps them in deriving better prices, and good protection from counterfeit goods too. Now that is a major point!

The Leader in Cross-border Commerce and the Future Prospects

The US is touted as the world leader of cross-border commerce trade – including imports and exports. The country has a trusted cross-border market worldwide and known for its product quality too. A DHL survey revealed that 75% of respondents who make foreign purchases selected the US as their ideal destination for online shopping. Now that says a lot about the US as a major cross-border commerce.

How does it augur for other countries though? Pitney Bowes recently disclosed its Global Online Shopping Survey that reported 66% of shoppers who shopped the web locally have made purchases from other countries in their recent past. Singapore, Australia, and Hong Kong are top countries with most number of cross-border shoppers. On the other hand, Japan has grown its cross-border confidence tremendously in the recent years.

Smoothening the path of commerce locally!

Although the predictions are fantastic and rightly so, cross-border e-commerce is far from easy, for retailers owing to huge competition and diverse trade laws in every country. A 2016 survey by Paypal revealed 30% of consumers from different countries buying from the US, abandoned their cross-border purchase midway since they were unaware of the taxes or customs fees involved in the purchase. Here is what every cross-border commerce provider should know:

  • The exact kind of taxes and fees incurred through cross-border sales
  • Right communication to local customers in the country about the products.
  • No customers should get lost along the way, so multiple processes should work in harmony – the ordering process on site and payment methods along with calculation of taxes and alignment of government regulations
  • Communication of returns should be in clear words including the fulfillment clauses and delivery mode.
  • The return process should look seamless. For the seller, problems arise from the fact that each of the parties involved has a different level of understanding, motivation, and sense of urgency when it comes to getting the goods from one country to another.

Getting fulfillment right is the key to successful cross-border commerce and retailers know it. According to the Chinese Cross-Border Sellers survey by The Payoneer, 71% said fulfillment is highly important and logistics play a major role in this respect.

If 2018 is the year you plan to initiate cross-border commerce, ensure that the products are available locally with a good distribution in place in an international market. Also, ensure that your logistics partner is clear about the bigger picture. While consumers are driving the demand for cross-border e-commerce, get the right add-ons for your e-stores and the right domain experts to everything runs smoothly at the local level.