Boost up your International E-commerce Sales using Facebook Ads

With over 2-Billion user of Facebook you really can’t ignore the crowd and its influence on social media. However, with these huge numbers gaining an online shoppers attention is just like shooting an arrow in flying bird’s eye.

Advancement in digital marketing has optimized the way you draw your targeted consumer to buy your product in more personalized manner.

The two Silicon Valley giant followed by Google’s AdWords, Facebook Ads is 2nd most popular advertising network in the digital world.

As per data of Statista, in the first quarter of 2016 there were 3 Million advertisers using FB, whereas in first quarter of 2018 it got doubled to 6 Million active user using the platform to promote their product and services.

Facebook is a ground which has no bounds. Your family, friends, colleagues everyone are well connected with just a good internet connection.

Thus advertising your brand on this huge platform would not only get your business a prolific attention of the domestic buyers but also it would drive attention of International online buyers too.

Now lets see how to get the most out of Facebook Ads and know how you can boost up your international sales using Facebook Ads.

Tell your Brand’s Story

Not every single person on facebook is looking to make a purchase. Most of them are there to connect with others rather than to shop. Thus you need to advertise your product in such a way that your prospect feels to take an action that is in favor to you as well as for them.

According to recent study it is observed that campaigns that tells a brand’s story before actually asking people to buy something are significantly more effective than the one’s which are directly encouraging people to take an action.

Research by Facebook and Adaptly showed, creating a sequence of ads which conveys your fundamental brand message instead of selling, improves overall conversion rates. In one study, the difference in conversions between standard and sequence of ads was as good as 87% and subscription by 56%.

Make your advertising message in such a way that,

  • How your product can help them solve their daily life problems
  • Why it is better than others in the market
  • Your brand mission, vision, aim.

Blend the message depending on what people know about the brand. Research on what is the most trending thing is going on, or what are people most attracted towards, what are their needs, what makes them interested/happy/laugh following this all you can create an advertisement on facebook which would surely gain you a healthy amount traffic on your online store.

Storytelling is an art, not everyone can master it. When it comes to advertising your own brand, you’re the only best person available on earth who can do that.


Dynamic Product Ads

Setting up dynamic product ads may be the highest ROI strategy ecommerce sites can use. Facebook allows to set up dynamics ads for their partners including Shopify.

Dynamic Product Ads templates would ease your advertising life by automating the tasks like getting the images of the product, product name, pricing and other necessary details from your product catalog. So if you are selling hundreds or thousands of product then this could be a great solution for you.

Using dynamic ads you can advertise single or multiple products ads to customers who have visited your site at least once, added item in the cart, or your regular customer.

To get started with Dynamic Product Ads:

  • Upload your product catalog to Facebook Business Manager. Include all items you wish to promote with data to show for each product (name, image, price,).
  • Set up App Event or FB pixel to your site. Modify it to report on consumer’s shopping manner.
  • Creating a dynamic template. Facebook will automatically populate it with the appropriate products and associated information. Give your ads a title, specify keywords to get images, product names from the product catalog.
  • Set up Display Product Ads in the Power Editor. Specify if you want to advertise products from your entire collection (catalog) or just selected categories and …. you are all done to run your ads.



Multiple Product Ads

As the name says, Facebook’s Multiple Product Ads give you the ability to showcase different products in single ad, reducing the amount of clicks necessary to get from an ad to an order.

Let say your store is selling bags items. Then you can use different types of bags (hiking bag, school bags, office bags, college bags, laptop bags…etc) in the single unit of ad.

  • This give your customers more options to choose from.
  • They can also help you increase conversion rate.
  • More relevant products a customer sees in the ads chances of buying the product increases.
  • You can also use them to show different benefits of a single product.


According to Adobe’s research with Multiple Product Ads:

  1. Click-Through-Rates (CTR) got a significant improvement of minimum 50% and as high as over 300 %.
  2. Decrease in cost per click, with cost decreasing by as much as 35 % as a result of higher click engagement driven by the availability of more product options.
  3. Efficiency of Cost per acquisition increased up to 261 %.

Give them a Reason to Click

As mentioned previously, with 6-Million active user advertising their product on Facebook, snatching your prospect’s attention can be a challenge.

When it comes to spending a penny to buy something online – always remember they like to procrastinate. Even though it is most exciting deal you have to offer them, they’d still wait in hope of coming across an even better deal.

To avoid this procrastination you can apply few suggestions such as:

  • Create Urgency by showing ads like: last few minutes left to grab the deal, limited/few stocks only, prices are going up in next hour.
  • Include Triggering words like ‘last chance’, ‘hurry’, ‘clearance’ , ‘offer expiring’, ‘You’, ‘New’, ‘Free’, ‘Cheap’… and many more.
  • Offer an Irresistible deal that you also as customer would love to grab that without even thinking twice.



Facebook ads has a great influence on your potential customer as well as your regular buyers. Your competitors are already making tons of bucks using the most used social media platform till date.

However if you’re feeling that your ads don’t deliver the ROI you expected, work on ‎increasing their relevancy, grab your audience’s interest and supply them with ‎a robust reason to click.‎



‎5 Mistakes Ecommerce International Sellers ‎make.‎

There is a famous saying, “Fools learn from their mistake, whereas wise learn from the mistakes of ‎others.‎”

According to federal government data, International sellers typically outperform those who sell domestically. Hackernoon researched that Global Ecommerce sales in 2016 was 1.859 Trillion USD.

Statista’s information says that in 2017, retail e-commerce sales worldwide amounted to 2.3 trillion US dollars and e-retail revenues are estimated to grow to 4.88 trillion USD till 2021.

If you’re reading this, it probably means you have taken the initiative to sell your product globally, but maybe you are not making the figures, profit, revenue, sales that you had made up in your mind at the first place.

Remember every mistake you make on an E-commerce platform will cost you trustworthy customers, as well as, a huge amount of money.

Let’s quickly go through the following Ecommerce mistakes that websites tend to make and also know how to avoid them:

1) Not Creating Buyer Persona

Imagine you’ve invited a new friend over for dinner. Which of the following processes would be more efficient? Making a sandwich and then asking your friend if he/she has got any food allergies as you place the attractively plated sandwich in front or vice versa?

Unless if you’re prepared to throw away the whole deliciously made sandwich when the friend tells you that they’re extremely allergic to bread, the answer should be pretty obvious.

Similarly, it is happening in the digital world. Many e-commerce websites are just selling their products online without even doing a tiny research of what their potential/targeted customers are.

If you start building an online brand without even knowing who your customers are, then you’re probably going to have a tough time and wastage of money, which could have been saved if you had created and referenced your buyer personas.

2) Running more than 1 online stores

Maybe you are already running multiple e-commerce stores for selling in different geographic. Maintaining more than a single store can be niggling, and time-consuming.

Merchants usually create multiple online stores to sell beyond their border and to reach a more international audience. But while doing this they overlook the cost they’re spending for maintaining the store, manpower utilized, because of which they won’t be able to focus on their niche customers and starts losing sales.

If you’re running your store on Shopify and still handling more than 1 store for International selling, then you are doing it wrong.

That’s fine if you want your customers/visitors to see the products/items pricing in their local currency, but creating a different store for the same is not a good practice.

An app named “Multi-Country Pricing” helps you to set different prices for different countries and that too without opening a new Shopify store.

Not only this if you want to show less or no shipping rates for your targeted areas, the app will allow you to set/include the shipping rates or extra charges in the base price of the product itself. So your customers would feel that your store is localized one thus the shipping charges are zero.

3) One/Blurred Product Image

Yes, that is one of the primary reason that your customers are not likely to buy a product just because they see only 1 visual image of the product.

Not only International but your Domestic online visitors are also always desperate to see the product’s multiple images from different angles and in different colors. And if you fail to offer them this flexibility then you’ll only see the graph of your sales/profit going towards the X-axis.

Your online store has all the products that your potential buyers are ready to buy but they can’t see the product properly and the reason behind this may be many :

  • Too small image
  • Blurry Image
  • No zooming functionality
  • Bad color background
  • Clicked Angles are not proper
  • Low light image
  • Flashy Image

Thus you need to have a professional photo shoot of the products before you decide to display the product on the online store.

4) Choosing the wrong E-commerce Platform

Most critical part comes while choosing the platform, where you want more sales by delighting your online shoppers and eventually establishing your own brand. However, many of them finds it difficult to delight as they chose their platform off beam.

As an online store runner, you need to do some market research regarding which platform suits their needs and sales. It happens that the platform you chose/use may not be the best place to sell the product in some other International regions.

E-commerce giants like Alibaba, Myntra, Tencent and Snapdeal lead the Asian e-commerce but a lot of Western retail capitalists aren’t familiar with these platforms.

Different geographic locations have different market needs and expectations. Factor by which your customers of one region is pleased may not appeal customers of another locality.

Using an online platform like Shopify which constantly keeps updating their services to react and evolve with international consumer’s behavior, trends, and technology innovation is something you must hunt.

5) Checkout only in “Single Currency”

Finally, your international (potential) customer has added all the desired product in the shopping cart and now they are ready for the checkout.

After filling all the necessary details they find that your online store doesn’t supports/shows their native currency in which they were going to make the payment. Thus unwillingly they just abandon the shopping cart.

According to Shopify’s data :

  • 92% of the online buyers don’t purchase from the site that does not offers to make payment in their native currency.
  • 33% are likely to abandon the purchase if the pricing is only in US dollar.

Offering your buyers to checkout in multiple currency can largely increase your international sales. Eventually you will also gain an invaluable amount of trust form your online buyers by allowing them to pay in their native currency.

If you’re Shopify user then an app named “Multi Currency Checkout” will automatically detect the location from where your store is being accessed and then accordingly show prices to your buyers for the checkout.

Wrapping it up

There is no harm making mistakes, the only harm is when you repeat the same mistakes again. Learn from it, evolve from it, don’t be afraid to take risks.

Make yourself and your online store organized, equipped and complete so that errors are minimized to zero and the productivity of your store is maximized to two zeroes followed by “one”.



Top 3 Retailers who are Mastering Cross-border Commerce

The advent of cross-border commerce has turned a game changer for the small and the medium-sized businesses. The online marketplaces have become a great investment for the online retailers. They have turned out big players and developed strategic partnerships amongst other foreign countries. This has helped them engage in both offline and online relations with various brands and customers.

While in the process, the customers also have evolved and involved a lot. They now focus on the brand shopping rather than the channel shopping. Moreover, they are more inclined towards the web rooms than the showrooms. This has completely blurred the line between the online and the offline shopping. To be specific, this has blurred the lines amongst different geographic locations.

The changing diaspora

  • With the on-growing demand for the global products and brands, there has been a constant rise in their presence in both online and offline catalogs.
  • E-commerce is gradually shaping up the world into a one-unified market. The strategy behind is to make the products and brands available locally and globally in the markets.
  • Cross-border commerce has been growing to make its presence crossing every geographical border.
  • By 2021, the Global B2C E-commerce might reach over $424 billion. This market share targets the E-commerce bloomers like Asia, North America, and Europe.

Here are 3 top brands and retailers who have scored high in the “International Retail Index” and have managed to master the cross-border commerce game with engaging customer experience over the years.

  • ASOS

ASOS, the great fashion hub and global retailer, is ranked number 3 in the International Retail Index. It has surpassed the likes of the leading brands like Aldi, Apple, and John Lewis. ASOS offers great fashion at even great prices. This brand has expanded globally over the countries like France, the US, Germany, and Spain over the last few years. David Green, the MD at ASOS, discussed how the brand leveraged the technology for an engaging customer experience.

For a frictionless experience to its customers, they integrated type-ahead address verification that enables the customers to quickly fill in their address. The team at ASOS easily captures the data and insights for a cleaner and more accurate checkout for its customers. The global retailer also has laid more emphasis over the GDPR (General Data Protection Regulation). This ensures the data capture happens in a compliant manner. Moreover, it sets the right balance between the customer experience and the compliance.

  • Sephora

The other Global Retailer that ranked 8th in the International Retail Index is Sephora. Ian McGarrigle’s, the chairman of the World Retail Congress selected this French brand for the World Retailer of the Year. He also stated that this French brand has leveraged every international opportunity for over 4 decades. It potentially monitors the customers’ behavior and the brand offerings. Today it globally operates in 30+ countries which include the US, China, and Italy.

Setting a benchmark with its global presence, this leading Global Retailer has seized the opportunity what Digitalization offers. It also analyzes the customer demands and the insights of their businesses. With such a strong customer base and digital platform engagement, this has been driving the youth fashion and continues to grow globally. Along with the digital approach, it has adopted the local intelligence. This helps the brand to understand the demands of its shoppers. It also betters the customized offerings to its customers for both local and online stores.

The most powerful feature is the social media engagement of the brand for its valuable shoppers. The Sephora Assistant feature available with the Facebook Messenger app allows the shoppers to easily book their items in the nearby stores.

  • Walmart

Robert Gregory, the Global Research Director for the Planet Retail RNG selected the Global brand Walmart. The brand ranks 9th in the International Retail Index. This brand has been a consistent player in the E-commerce world and the Retailer’s Market. Walmart has a strong physical presence in markets at over 30 places. Over the past few years, to make a digital presence over the global platforms, it has been continuously reinventing itself.

Walmart has already engaged digitally in the cross-border markets in countries like India and China. Recently, it made an investment in the Indian E-commerce giant Flipkart to set its roots in India. Flipkart has a strong customer base. The startup-turned-giant has been a leading E-commerce company in the retail market with over 100+ brands under its umbrella. The partnership between Walmart and Flipkart is likely to be a great business for both the parties and a great venture in the E-commerce and cross-border markets.

‎9 Proven ways to increase your International sales on ‎Shopify‎

I hope you might be selling on Shopify beyond your own borders?  If not, then it’s high time to expand your online business not only domestically but also internationally.

And if yes, then you already know that if you don’t expand to fill a gap in the marketplace your opponents surely will.

We’ll look at specific techniques that you can use for increasing your global sales, while also exploring the solutions for executing each of the techniques.

After completing the detailed reading of this post, you will be able to take your International e-commerce business turn it into a powerhouse that generates sales day and night.

1) Think Local

Your store might be doing amazing business domestically, but at the same time, it is failing to achieve the target you had previously decided.

  • 92%of online customer prefer to shop and make purchases on sites that price in their local currency.
  • 33% of them likely to abandon a purchase if pricing is in US dollars only.

So, you need to localize your stores and products currency in your customer’s local currency.

Reducing the mathematic calculation for your buyers of translating the currencies in their local ones can genuinely increase your International sales.

Recommended App:    “Auto Currency Switcher”


 2) Set Multiple Prices for Different Countries

Selling in the international market is challenging for most sellers as a result of various factors involved like:

  • High shipping charge and taxes.
  • Setting up different stores and different prices in different countries.

All of these makes running an online store difficult and also lessens the chance of earning maximum profit.

Setting different pricing for different countries can largely increase your sales, revenue, and profit. However, one requires to create a separate online store for different countries in Shopify if you want to achieve the same.

There is an app, by which you can achieve the same within your existing Shopify store.

With that plugin, you can include customs duties, taxes, and shipping charges in the products price itself. So by including all the extra prices in your base price  you can offer/show them a free shipping” option to your customers.

By offering/showing your customers the facility of free shipping, they might keep coming back to your store and this indirectly increases your overall revenue.

Recommended App:   “Multi-Country Pricing”


 3) The mystery of Abandon Checkout

 The pain of shopping cart abandonment affects both small and large business alike. An average eCommerce store loses over 75% of its sales to cart abandonment. Some e-commerce industries experience average cart abandonment as high as 83.6%.

 It is found that 92% of online customer prefer to shop and make purchases on sites that show prices in customer’s local currency.

 But due to Shopify’s limitation, your customer’s are not able to make the payment/purchase in their desired currency.

When they see a sudden change in currency at the final stage of checkout they just feel like your store is not localized, and thus they will abandon the purchase and leave.

There is an unpublished app especially for the Shopify users, which allows buyers to make payment in their desired/local currency. It supports 120+ currency option for checkout.

Recommended App:    “mCheckout”


 4) Engage online store visitors with live chat

Having a real-time support for answering the questions of online buyers while they are in the middle of an online purchase is one of the most important features a website can offer.

A research by MarTech concluded that 51% of the online shoppers are more likely to buy from a web-site that provides a live chat option.

  • 48% of customers are more likely to return to the website.
  • 41% of online shoppers trust the brand when they see a live chat.
  • 21% of online customers claim that live chat helps them to shop while working.

From the above data, it is clear that live chat is not something that can be ignored. Many confused buyers don’t make any purchase from the store, because their confusion or query is not solved in real-time.

There is a software by which you can integrate your Shopify store with live chat. It offers you as a store owner the option of real-time chat with your domestic as well as international customers.

Live chat provides faster query resolving times and quicker responses – providing a better customer experience.

Recommended App:   ” Olark Live Chat


5) Upsell your Product

Back in 2006, Amazon reported that 35% of its revenues were as a direct result ‎of its cross sales and upselling efforts.‎

Upselling is nothing but a sales techniques in which you offer your buyers the chance to upgrade their purchase by maximizing the value of their purchase –by purchasing a related product with it.

The indication is to make your customer purchase more (spend more) they originally thought they would spend.

Amazon’s Upselling

What can you upsell?

  • Most sold product – In demand or best product.
  • Most reviewed products – For convincing your customers better.
  • Most relevant products – Depends on customers to customers

There is  an app which helps you upsell your customers when they click the checkout button by showing them a creative and eye-catching pop-up window and also offers the last possibility to add products in the cart based on the contents of their shopping cart.

Recommended App:    “Upsell for Products”


6) Optimize your store for Mobile view

According to Statista in 2018, 52.2% of percent of all website traffic worldwide was generated through mobile phones increased from 50.3% in the previous year.

You see more than half of the internet users are accessing web-site from their mobile device.

Thus it becomes a vital factor to optimize your mobile site. Now let’s see some stats regarding why fast loading mobile page is important to increase your international sales.

Data by Hubspot says:

  • 1-seconddelay in page response can result in a 7% reduction in conversions.
  • 1 second delay in page load time means 11% loss of page views.
  • 47% of user expect a web page to load in 2 secondsor less.

As you now know that your online store’s mobile visitors are always in a hurry. Thus you need your mobile site’s loading speed to be really quick, otherwise, there are many other alternatives available for them which they can try anytime.

You must know that if your online store is optimized for mobile then your ranking on the Google will automatically get enhanced.

There is an app which generates AMP (Accelerated Mobile Pages) pages for the Shopify stores and makes your mobile site 85% faster creating AMP pages automatically for all the product.

Recommended App:   “ FireAMP “


7) Leverage user-generated content

Make the most out of your User-Generated contents. It is the fact that when any of your potential buyers read the product review or any content provided by the user of the product, they feel that the content is impartial because one of them has created it and they trust it.

Your potential international buyers will gain trust on your brand easily as they’d see their native one’s reviewing, commenting and more.

Not only you’ll build trust for your brand and product, but eventually, your overall sales will also drastically increase.

 What can you do is start promoting your customer’s reviews, comments on various social media. Don’t worry you won’t need to do that manually. There is an app in the Shopify app store  which does this task for you.

Recommended App:    “Yotpo”


8) Learn Every Languages

Yes, that would eventually be very effective. Not all your competitors follow this practice of learning all the languages and implementing them in their online store.

Just imagine your mother tongue is “English” and you know only that language. And you visited an online store whose displaying language is “German”. Then obviously you’ll be leaving that site even if you are interested in that store’s product, just because you don’t understand the store’s language.

This same thing happens with your potential customers too. According to data 55% of the internet content used worldwide is English.


Just think what about the other 45%? And if you could optimize your store for the other 45% too, then I don’t need to tell how much sales you’ll generate.

In order to target the other 45%, there is an app  which will translate your store in the visitor’s desired language. Which would indirectly create a positive imprint on their mind that your store is localized one and they’d not abandon the online store.

Recommended App:    “Langify”


9) Do Email-Campaigns

Do you know you can convert your new visitors into your daily customer? Yes, by doing the email campaigns (effectively) it is possible to convert the visitors into your buyers.

Email Marketing is no lesser than a word of mouth marketing. All you need to do is, do it effectively and in an organized manner.

A data says the email marketing has a 3,800% ROI, meaning you can earn $38 in revenue for every $1 you spend.

But, these statistics won’t be of any help to you or anyone if it’s not implemented properly.

There are many app which will automate your email campaigns, create beautiful templates and will also grow your email list.

Recommended App:  “Email & Marketing Automation


I hope this article may be helpful to you. However, these are only the 9 most effective ways, there are many other ways too for increasing your international sales.

If you know any other effective way please mention it below by leaving a comment. I’ll surely add it that in my upcoming articles.        

Do tell, which tactic/way(s) have worked for your store to boost the International sales.


Cart Pencil: A Pencil, which reduces your online ‎store’s Returns and Exchanges!!‎

Allowing your online buyers to return or exchange the product back is always a good practice, for making your online site more customer friendly. But what if this practice turns out to be wearisome and ponderous??

According to data from businss2community, it is found that 30% of all products ordered online are being returned back compared to 8.89% in brick-and-mortar stores.

If you’re a running an online store then you must be knowing the pain when your potential buyer just abandons’s the cart or returns the product back. And it is even found that the maximum returns and exchanges happen from the stores selling Apparels.

As Shopify store owners you’re aware of the thing that at the second last stage of buying (i.e. cart page) it is not possible for your buyers to change the product variant (size, color..) . By offering the functionality of changing the product variant within the cart-page could largely reduce your rate of Cart Abandonment, Return & Exchange.

Human mind changes even when we don’t want to, so it may be possible many a times that your online shoppers are willing to change the product’s variant which they have already added in the cart. But due to Shopify’s limitations, they cannot do the same and just park themselves on a chair and see the stats of abandon carts rising.


What is Cart Pencil?

Cart Pencil is an app for Shopify users which allows their customers to change the variant of the product directly from their cart page.


Let me explain you briefly:

Currently what happens is, when any of your customer is purchasing a product from your online store let say a ‘mobile phone’.

So he visits your store selects the product he likes (for ex: White colored iPhone) and adds to the cart.

Now when he visits the cart for further processing, suddenly his mind changed. To him, now White color seems to be little dull and dwindle. So he decides to go for a Metallic Black colored variant.

However, you know as a store owner that Shopify doesn’t provide the functionality to change the variant of the product from the cart page.

If your customer wants to change then he has to go to the process of deleting the product from the cart – then go to home page – find the product again – select the product– change the variant – and then add to cart.

This cumbersome process really turns off many of your potential customers for buying the product from your store. And just in case if they even bought the product, they’d soon exchange or return it back.

Confused online buyer!!


Cart Pencil allows your customers to change variant of the product directly from their cart page, reducing the cumbersome process of switching from cart page to product page and adding the new variant.

Not only this, gradually you will also notice that there is an adequate decrease in your overall return and exchange. Due to which, you can not only focus on your sales but also, you will get enough time to work on how you can improve your customer’s shopping experience.


The Working

Cart Pencil provides the “Change” link above the remove button in the cart page itself which will help the customers to edit their shopping cart in the simplest way.

When the customer wants to change the variant, he/she can simply click on the link and the variants of that product will be immediately displayed via the select box, from which the customer can choose the desired variant.

After choosing the variant, clicking on “Update” link new variant will be updated in the Cart automatically.


To whom it may be prolific?

 If your store is selling any

  • Electronics
  • Apparels
  • Eyewear
  • Wrist-Watches
  • Desserts (i.e Cakes, Pastries, Chocolates)
  • Jewelry
  • Luggage Bags
  • Kitchen Utensils
  • Sports Gears

Or any item/product which has got a variant of itself, then this is the solution which may be helpful to you greatly.

The stores which are selling Apparel online, they know how much difficult it is when their customers just return their product for just a size change or color change. To them, this app would be really helpful!!

Thus saving customer’s time and improving their user experience by simplifying the steps for buying, which in turn will not only create a user-friendly impression on your customer’s mind but also your average Return & Exchange of online store would progressively get decreased. And they might keep coming back to your online store for shopping.



With Cart-Pencil you’ll able to offer your customers multiple options of changing the product variants in the cart page itself and eventually saving their time. However, if you save your customers time, indirectly you’re saving your own precious time, of not getting the products Returned or Exchanged.

Reducing Returns & Exchanges plays a significant role in increasing your overall growth of the online business. If you are able to do that then as I said you’ll get enough spare time in which you can make efforts on how can you optimize your customers buying experience.



Top 11 Shopify Apps for Online Stores

“Thank you for installing our app, we assure you that our app will increase your online business” –  message you usually see when you install an app

Then after few days of use, you click the ‘Uninstall’ button and all over again you go for searching on abundantly crowded Shopify’s app store.

Maybe you have already gone through this or you’ll be facing this in near future.

While it’s nice that there are several thousands of solution out there to you run your Shopify store effectively, but the question remains:

How does one understand what solution(app) to select?

In this article, I have discussed some of the best Shopify apps which will help you create an appealing store, no matter what your budget is.

1) Multi-Country Pricing

If you’re selling your products internationally then this is the app that you must have a look.

Multi-Country Pricing will allow you as a store owner to set different prices in the different country. You must be knowing that the same product has different values in different countries due to varieties of reason.

Therefore, it does not make any sense as a store owner to sell the products at same price in different countries.

If you are doing or planning to expand your business across countries, and looking for an app which allows you to set a separate price for separate country/continent and that too without opening a new Shopify store, then this app is for you!

Pricing: 15 days Free, then 29$/Month


2) Push Owl

If you’re looking for solutions that help you retain customers. Then PushOwl is best as per your requirement. Prominent features are :

  • Sends automated notifications (via mobile/desktop) to abandoned order with follow up at scheduled intervals automatically.
  • Track the performance of each individual push notification campaign with highly detailed reports.
  • Price Drop Alerts, Back in stock notifications, Welcome widget, Shipping Notifications, Automatically capture email of subscribers and many more.

Pricing : Basic (Free), Business (19$/Month), Enterprise (99$/Month).


3) Auto-Currency Switcher


A survey carried out by Shopify92% of the customers are more likely to do online shopping and purchase the product in their local currency.

If you are selling globally then you want your visitors to see the prices in their home currency. It also increases the comfort level of a foreign customer as they won’t have to do the mathematical gymnastic.

An app name “Auto Currency Switcher” helps you to do the same in your Shopify store. It detects from where your online store is being accessed from and then converts the pricing of the products automatically. The app uses live conversion rates which get updated twice a day.

Pricing: 15 Days Free, then $9.95 per month.


4) Mobile App Creator


According to a data on an average human spends 4 hours a day on their mobile phones. That means about 120 hours a month!!

Thus in this mobile-oriented world having a mobile app can drastically increase your conversion. Mobile App Creator will create a mobile application (android/iOS) for your online store.

To develop a mobile app all you need from your side as a store owner is Apple(iOS) developer account  and Google Play store developer account.

Your customer will also able to make payments through this app which is completely integrated with the Shopify BUY SDK.

So, if you’re looking for a mobile app builder for your Shopify store then you must have a look at this solution by Plobal apps.

Pricing: 14 Days Free, then $103-$239/month.


5) FireAMP

I already discussed above that how much important it becomes when it comes to smart devices (mobile phones). When it comes to online shopping more than 50% of the online shoppers buy from mobile devices.

If your mobile site is slow, then shoppers will leave frustrated and may never return back. And thus, you need to optimize your website/online-store for the mobile devices by improving its page loading speed.

FireAMP will create AMP (Accelerated Mobile Pages) for your Shopify store and provide your visitors with smooth and fast first-hand experience on mobile which regular mobile pages may not be able to do so.

Pricing: 15-Days Free, $7.99 / month


6) Oberlo

Drop shipping on Shopify is made easy with the Oberlo app. With Oberlo you can easily import dropshipped products right into your ecommerce store and ship them directly to your customers – in only a few clicks.

Benefits of Dropshipping with Oberlo:

  • Less Capital Is Required
  • Low Overhead
  • Flexible Location
  • Wide Selection of Products
  • Fulfill Orders Automatically
  • Inventory and prices are always up to date. And many more.

 Pricing: Starter Plan free, Basic Plan ($29.90/mo), Pro Plan ($79.90/mo).


7)Checkout Boost


Are you losing your customer at the checkout? Is your cart abandonment rate increased? Then Checkout Boost can solve all the issues regarding the same.

Checkout Boost pop-ups some special offers at the time of checkout and entice your customer to make more purchase within your store. Here are some of the features which increase your conversion :

  • Pop-up of Free gift / Free shipping / Discount offers by promoting your brand on social networks.
  • Create urgency by the Countdown Timer.
  • Exit-intent offers to prevent cart abandonment
  • BOGO offers that actually convert
  • Post-checkout Upsell Recommendations to motivate more purchases

Pricing: 15-Days Free, from $20/month.


8) mCheckout (Multi-Currency Checkout)

No one likes to pay in the foreign currency, not even you I guess. Due to which many store owners are losing their potential customer at the final stage of buying that is checkout.

As customers are not able to checkout/make payment in their local or native currency they just abandon the cart and may never come to your site.

It is even studied that if you allow your customer to checkout in their local currency then checkout abandonment rate can be decreased upto 50%.

mCheckout is an unpublished app for Shopify users which allows your customer to checkout and make payment in their desired currency.

Pricing: 14-Days Free, $9.95/month


 9) Sufio – Automatic Invoices


Invoice leaves an imprint of your brand on your customer’s mind. So you must have a creative and beautiful invoice builder that leaves a great positive picture of your brand.

Sufio will help you create a beautiful and eye catch invoices for the orders placed in your store. All the invoices are professionally designed by a best print designer. Here’s what Sufio will do for you:

  • It will automatically create invoices when orders are created, paid or fulfilled.
  • Invoices can be automatically sent by email, or customers can download them online.
  • Print or download multiple PDF invoices at once and share them with your accountant.

Pricing: 14-Days Free, $19-$129/ month.

10) Yotpo

Ever wonder what power does the reviews of your customers have for increasing your revenue?  Yotpo has found the way to convert that power by bringing new customers to your online store.

Even if you’re getting fewer reviews, Yotpo app will help you generate more reviews immediately. Product reviews not only increase your sales but also make potential customer trust your brand.

Yotpo’s signature in-mail review form is an exceptional feature which increases conversion and sales by generating more product reviews & site reviews.

Pricing: NA


11) AfterShip Returns Center

Return Policy is must for all the online store out there. And your customer sometime may even return a product but it can be a pain to manage the process.

If you don’t have a return option for any of the product then it makes a negative impression on your buyers. AfterShip makes it easy to manage returns.

It gives you a branded returns center that let customers submit returns in a couple of clicks. Also, it’ll automatically inform your customers about the status of their returns and refunds.

Pricing: Free upto 3 returns, $39-699/ month



Thanks for hanging in there!! Is there anything else you’d like to know more about and wish was included in this article? Let me know in the comments below.

You may also like my new article on “What are the common mistakes done while selling in cross-border markets”


A 10 minutes Guide to sell Globally

Every human and their dog are online today. If you’re selling online on Shopify then you already know the power of e-commerce. And this power can be converted into super-power if you go selling globally.

1.66 Billion Of the worldwide internet user research products online, it’s safe to say that online shopping is only going to get bigger

There are different opinions on the e-commerce business model, one of them is: Entering the arena of cross-border trading is the fact that it is profitable.

Still, if you are not believing that going global could increase your sales then have a look at this picture.

It’s never too late to sell internationally. Prediction by Forrester says that between 2017 and 2022 cross-border transactions will exceed domestic ones by 17%.

Thus, as of now, you got the idea how much important overseas e-commerce business has potential.

Now let’s look at some essential things one by one you need to tick on your to-do list if you’re planning or doing the global selling.


Price Local while Global

Mathematical calculations while online shopping may always turn off your potential buyers. Thus it is suggested to make an online store’s pricing currency in your buyer’s native one.

  • A survey carried out by Shopify, 92% of the customers are more likely to do online shopping and purchase the product in their local currency.

So if you’re not listing products in the consumers’ local currency, then you are endangering your business with 92% of the online shoppers.

  • 33% are likely to abandon a purchase if pricing is shown in US dollar only.
  • Research conducted by Penton in November 2012, 30000 online shoppers from Canada, UK, Australia, and Germany indicated displeasure with sites that priced in US dollars (USD) only.

Thus as a store owner, you need your products listed currency local as per your customer’s native currency. To combat this query there is an app named “Auto Currency Switcher” in Shopify app store.

Auto Currency Switcher App automatically detects the IP of the user from whatever geographical location he/she is viewing your online store and displays all the prices in the home currency of the user. Even there is a flexible option to change the currency by the user as per his/her convenience.

This app will only change the product currency in the users home currency. But you must be knowing that different country has a different valuation for the same product.

So, now let’s discuss on setting different prices for different country and how you can offer free shipping.


Offer Free Shipping

Different country has different pricing, therefore it becomes essential for you as a store owner to set the products prices accordingly.

For example, you’re selling a product “A” in the US at ’$10’ and you’re already selling the same product in Germany at ‘8.5 €’ + ‘Shipping Charges’.

Now as you know the different country has different shipping rates and customs duties so the product that you are selling in the US may not have the same rates in another country. So you need different pricing structure for the same product for the different country

Among the millions of international online shoppers every day, 13% say they will abandon their cart without paying because the price is in a foreign currency.

One more e-commerce fact is that online shoppers don’t want to pay much for ‘Shipping’ and ‘Other extra charges’. These extra charges to your customers feel like as they’re paying more for without any reason.

So, what if you can offer your customer free shipping and no other charges? Yes, there is an app on Shopify app store which will allow you to :

  • Set different prices for a different
  • Automatically changes stores currency in users home currency.
  • Increase or decrease the prices of the product in a particular country anytime.
  • Include the shipping rates and other charges in the product price itself.

By including the shipping rates and other charges in the product price will create an impression like you are offering the product with free shipping (even if you’re not ;)).

Therefore having the capability of setting different prices for a different country, your shoppers can largely increase your global sales, revenue, and profit.

With “Multi-Country Pricing” app, you can achieve the same within your existing Shopify store without creating multiple Shopify stores. Hence, you will be saved from the overhead cost and headache of creating and running multiple stores.


Checkout in Local Currency

Ever happened?

You’re viewing a product in $10 (USD) throughout the buying process and suddenly at the checkout, it becomes 700₹ (INR).

As a user of the US (United States) you’ll either start converting it in USD or just abandon the checkout and leave the site.

A study even found that an online store manager can cut checkout abandonment rates by up to 50% by providing their customer a localized currency option at checkout.

For you, as a Store owner, it is very important to allow your customer to checkout in their local currency.

GALA (Globalization and Localization Association), studied the top four countries like Singapore, Taiwan, Czech Republic and India and found that online shoppers are expecting their checkout in local currency. If you’re a digital merchant with consumers in these countries, currency localization ought to be a priority.

For Shopify stores, there is a plugin especially developed for checkout localization named as Multi-Currency Checkout.

The Plugin is packed with all the features to make checkout more customer-friendly and allow them to make payment in their desired local currency.


Final Thoughts

Regardless of whatever your business size is, these are some of the basic things which you need to consider when you sell globally.

If you’re fascinated towards international market you can read more on strategies for harnessing Cross-Border Commerce Success.

Let me know by your comments that whether these guidelines helped you or not. If you have any suggestion or way to sell internationally, let my readers know.

Shopify Plus: An Effective E-commerce Enterprise Solution that is Feature-Rich and Fantastic!

“And the day came when the risk to remain tight in a bud was more painful than the risk it took to blossom.” – Anaïs Nin

When your business grows you need to find something scalable and stable platform which could handle this growth of yours.

You may find yourself being stretched in new and unknown ways as your online business grows. All growth comes with growing pains; the expansion of a web store is not any exception.

Perhaps your e-commerce platform may get affected by this growth as well, and to be honest, if the platform breaks down you go down with it. So, when the growing pain becomes overwhelming, it’s time to consider a switch.

More than 3,600 businesses trust Shopify Plus to grow bigger and faster in this competitive environment. According to the Shopify’s analysis, Shopify Plus merchants grows at an average of 126 % year-over-year.

However, Shopify’s offer is for small and medium-sized businesses and Shopify Plus is for prime volume stores. Shopify Plus is an enterprise-level platform. It handles all the technical legwork of running a large online store for you.

Now let’s discuss some advantages which you will enjoy as Plus client.

1) Extended Validation SSL Certificate

-You must have seen this many a times

-“Your connection to this site is not secure”.

-After viewing that alert warning what you do?

‘You instantly leave that website.’

The same thing applies to almost all the people across the internet. They would immediately leave the webpage which pops-up that warning.

EV SSL certificates were invented by one of the most prominent certificate vendors to enhance e-commerce security, fight phishing attacks and to create the most trusted SSL Certificate. Visual assurance of security helps e-commerce merchants increase trust, reduce shopping cart abandonment, and build long-term relationships.

Comparision between Simple SSL vs EV SSL
The padlock icon in address bar. Padlock icon and Name of the organization in the address bar.


Doesn’t help users cross-check the website’s identity.


Verified legal Identity is displayed to the users.
No identity check by a human being. Meticulous Documentation checks to confirm their authenticity and ownership.


without EV-SSL


with EV-SSL


Features of EV SSL:

  • “Green lock” symbol with your Company/Brand name beside the green lock in the address bar which builds the immediate trust of your customers and helps with conversion.
  • Provides the highest strength of 2048-bit signatures with 256-bit
  • Recognized by 99% of browsers and mobile devices.
  • Unlimited server licenses.

What are the advantages you will get as EV SSL certificate holder

source :


As a Shopify Plus client, you will get certified Level 1 PCI DSS compliance, a site-wide EV SSL certificate to redirect traffic from HTTP to encrypted HTTPS, data protection, and risk assessment for each and every order. Setting up your EV SSL takes minutes to complete, one or two weeks at most to confirm, and can make a surprising impact on your bottom line.


2) Automate your Business

The human mind is the most powerful tool. Even high-quality machines can’t replicate them. The mind is capable of solving complex problems, which modern technology can just dream of it for now.

That’s why it is important to free and relax your business team from being delayed in repetitive, labor-intensive processes, and to keep them on the stimulating important, and increasingly complex challenges that your business faces.

2 Automation Tools available exclusively to Shopify Plus customers

People are expensive, even when it comes to just pushing buttons, which makes it harder to save money. Therefore Shopify introduced the most effective way to automate real-time alerts and business operating process. Let’s see some examples how Shopify flow can improve your organization’s processes.

Tasks that customers do:

-Customers place an order.

– Customer place an order whose value is over £500.

-Then checkouts to the payment.

How does it work?

Flow combines business processes into 3 simple steps:

  1. The Trigger: When an order is placed.
  2. The Condition: Customer whose order value is over £500.
  3. The Action: It automatically tag customer as VIP and Email customer services to include a thank you note or greetings.

Workflow initializes when an order is created. It makes sure that your VIP’s (> £500/monthly spending on your store) customers are being properly rewarded.

Rewards high Average Order Value (AOV= Revenue/Number of orders) and longtime customers, track and apply the tag to customers those who convert through targeted marketing campaigns.


  • Order risk management:

It sends the email to customer service or finance team when a high risk (fraud) order is placed. Or automatically cancel the order from countries deemed high risk or you simply do not deliver to.

Afterward, another email can be generated for the customer service team to contact the customer and explain why their order was canceled.


  • Manage your inventory:

You would never run out of popular products in your store again. Flow sends email to your supplier to restock when inventory levels drop below a chosen number. It also advises marketing team via slack to pause any product based advertising campaigns until the stock is back.



  • Automate Collections:

Whenever you add a product with a tag, flow will automatically include them in the collection having that tag name. For example, if an item has “t-shirt” in the product description, you can create an automation to include them in ‘t-shirts’ and new collection.



In the eye of E-commerce, these holidays are like the Super Bowl of shopping. It’s one of those days in which retailers prepare for weeks in advance to make sure they are inclined to compete with millions of other vendors and brands selling their products.

It is really difficult and painful for the merchants managing a growing e-commerce business while waiting around until a specific time (often even after midnight), just to push a button to start a sale or promotion.

With Launchpad you can preplan everything. Launchpad offers a simple way to automate sales campaigns, product releases, and flash sales. It is an outstanding tool for high-energy holiday sales like Black Friday/Cyber Monday and more.


It allows you to manage complex events such as:

  • Save your time by scheduling a sale by automatically launching your event checklist.
  • Auto publish selected product at a selected time and date.
  • Lock your store to create a hype and anticipation, before the start of the sale
  • Track the events performance in real-time to understand the consumer behavior.
  • Add a discount offer (BOGO) on the specific collection during the sale.
  • Control every step of the customized sales campaign.

So, as you know how Launchpad can save time and give you peace of mind. You can now go to bed without worrying about anything, and start selling even when you are asleep.


3) Customize with Shopify Script      

As a Shopify Plus client, you can make a significant impact on your bottom line by few customizations with Shopify Script.

Whether it is utilizing balance exchange, to fire a coupon, an exit offer, or customizing the look and feel of the checkout, everything is just a few clicks away so it matches your brand style.

To do this Shopify Plus provides you the facility to

  • Customize your checkout directly- both in its look and feel as well as in your customer’s field like shipping methods, and payment option.
  • Customize your checkout dynamically through with Shopify Scripts and the Shopify Script Editor.

For example, after redesigning their website which includes dynamic and live pricing, Merchology observed that their mobile revenue increased by 340%.

What Merchology did was they customized their Shopify Scripts implementation which looks inside the user’s (customer) shopping cart, identifies if any changes have been made by the customer (for example, if they adjust an item’s size or increase/decrease their order quantity) Shopify Script will automatically adjust the checkout price in real-time.


4) Build for Growth

As your business grows big, the more time you spend on maintaining and managing your staff and tech infrastructure. When you spend more time on these things, the harder it is to focus on the strategies that made you and your online store successful in the first place.

Then you realize how overwhelming and exhausting managing this type of growth can be. Even if the potential is there it can all be wiped out by an unknowingly wrong significant decision.

Being a merchant on Shopify Plus what you will surely appreciate is the platform’s capabilities for the growth. It is designed and built to accommodate this type of growth.


5) Unrivaled Support

In order to make your Shopify Plus experience outstanding, you’ll work closely with various merchant success team. This includes Solutions Engineer and Gurus for the 24/7 support.

Merchant success team not only make you concentrate on features and opportunities applicable to you but also they make sure that you get ahead of the knowledge curve with special access to new feature betas.

Other than this they also offer platform training, assist with third-party integrations, and help find approved Partners to work on a design that you prefer and development projects specific to your business.


Final Thoughts

Well-known brands names like Budweiser, Bulova, The Economist, Nestle, and RedBull use Shopify Plus to run their e-commerce business.

With this multi-functional platform, you get free apps that automate tasks, notifications, campaigns and many more, which gives you more time to focus on product development, marketing optimization, and other strategies to further your brand expansion.

What are you waiting for? It’s time to upgrade yourself and your e-commerce business to the most reliable and scalable e-commerce platform Shopify Plus to accelerate your growth at its best.


Shopify Gift Cards: A Unique way to boost your bottom line

Offering physical gifts to your loved ones may not always be adored by the one you are gifting. The reason behind this can be that they didn’t like what you gave, the gift you gave was useless to them and many more.

Therefore it would be preferable if you send them a physical gift card having some value. So that, your loved ones could buy anything of their choice using the gift card.

Well in the same way, if you offer your online store’s customer to buy digital gift cards option it would not solely increase your sales but also make your Shopify store more “gift giver friendly”.


Introduction to Shopify Gift-Cards

Shopify introduced the Gift-Cards option for all the Professional and Unlimited plan user in the year 2013.

Gift cards offer a versatile manner for your customers to get a present for somebody from your store, creating it simple for them to share their love for your brand while also maintaining full freedom of choice for the recipient.

As indicated by a study directed by the National Retail Federation, 81% of Americans will buy at least one gift card during the holidays. Indeed, about 70% of the customers who are receiving the gift cards, will spend more than the value on the card. It’s a win-win situation.

Shopify Gift Cards are extremely flexible and allows you to enhance the gift card experience on your site. As an example, you can:

Specify the price values available to your customers ($10,$25, $50, $75, or whatever)

  • Personalize the email notification sent to your customers after purchase
  • You can send your customers their gift card balance and manage gift cards in your Shopify admin.


How do they work?

When your online customer is making a purchase in your store they can redeem the value (amount of money or balance) of a gift card by entering its unique code at the time of checkout. A gift card holds a balance which can be used to spend over more than one order.

Shopify gift card offers you as a store owner to view and manage the status of each gift cards in your Shopify admin.

Some Requirements to sell and redeem Shopify gift card:

  • You must have Shopify plan or higher. Basic Shopify plan is not supported to use the gift card.
  • Need to activate the gift card feature in your Shopify admin to start selling.
  • Go to Product > Gift Cards from your Shopify admin panel.
  • Click on ‘Start selling gift cards on my store’.

You are done. Your first gift card is created immediately, but it is hidden from sales channels by default.

Shopify also offer you to sell and redeem physical gift cards, all you need is:

The Retail Package:

The retail package is meant to assist you to create a full retail store experience, so the majority of its features work only with Shopify POS for iPad.

If you use Shopify POS for iPhone, then you will be able to add the retail package to use a Swipe card reader with a supported third-party gateway and physical gift cards.

Physical gift Card Enable:

If your store is in the Shopify plan or higher and you have got the retail package, then you’ll be able to purchase physical gift cards from the Shopify Hardware Store.

Sales Channel that supports gift card

Your online shopper can redeem their gift cards on any of your sales channels that use Shopify’s checkout :

  • Online Store
  • Buy Button
  • Pinterest
  • Facebook (when you use Shopify’s checkout)
  • Messenger (when you use Shopify’s checkout)
  • Shopify POS

For Facebook and Messenger sales channel, your customer won’t be able to use the gift card if you use Facebook’s checkout. They have to use the Shopify’s checkout to make use of gift cards.


Benefits to You and Your Customer

Today’s consumer adores digital Gift cards due to their instant deliverability. For the already occupied, last-minute shopper, sending gift cards to favorite local businesses may be a lifesaver for them.

Offering visitors of your online store the alternative to purchase a gift card for their friends and family is a sure fire way to participate in the season of giving and to give your sales a boost at the same time.

Here’s what your customers can do:

  • Use the gift card multiple time.
  • Use more than one gift card for a single purchase.
  • Check their gift card balance by opening the unique link sent via email after purchase.
  • Use gift cards jointly with other discount codes.

Many shoppers are more likely to buy gifts from your store if they know a gift card option is available. This can calm nervous buyers who aren’t quite sure about size, color or which item might be the best for the recipient.

When using gift cards many Shopify stores see a decrease in exchanges and returns. Since it’s difficult to select the right item (or size or color), letting the recipient choose it themselves means it’s less likely to get returned and since returns and exchanges can be very costly and time-consuming, the more you can cut down on those things, the better.


Conclusion :

Even if the gift card feature does require the Shopify plan or higher, many store owners see a significant return on this investment with a rise in gift sales. Additionally, the Shopify plan comes with advanced reporting tools and a lower process rate, so those features and the benefits of selling gift cards can often result in a big advantage for your business.