Boost up your International E-commerce Sales using Facebook Ads

With over 2-Billion user of Facebook you really can’t ignore the crowd and its influence on social media. However, with these huge numbers gaining an online shoppers attention is just like shooting an arrow in flying bird’s eye.

Advancement in digital marketing has optimized the way you draw your targeted consumer to buy your product in more personalized manner.

The two Silicon Valley giant followed by Google’s AdWords, Facebook Ads is 2nd most popular advertising network in the digital world.

As per data of Statista, in the first quarter of 2016 there were 3 Million advertisers using FB, whereas in first quarter of 2018 it got doubled to 6 Million active user using the platform to promote their product and services.

Facebook is a ground which has no bounds. Your family, friends, colleagues everyone are well connected with just a good internet connection.

Thus advertising your brand on this huge platform would not only get your business a prolific attention of the domestic buyers but also it would drive attention of International online buyers too.

Now lets see how to get the most out of Facebook Ads and know how you can boost up your international sales using Facebook Ads.

Tell your Brand’s Story

Not every single person on facebook is looking to make a purchase. Most of them are there to connect with others rather than to shop. Thus you need to advertise your product in such a way that your prospect feels to take an action that is in favor to you as well as for them.

According to recent study it is observed that campaigns that tells a brand’s story before actually asking people to buy something are significantly more effective than the one’s which are directly encouraging people to take an action.

Research by Facebook and Adaptly showed, creating a sequence of ads which conveys your fundamental brand message instead of selling, improves overall conversion rates. In one study, the difference in conversions between standard and sequence of ads was as good as 87% and subscription by 56%.

Make your advertising message in such a way that,

  • How your product can help them solve their daily life problems
  • Why it is better than others in the market
  • Your brand mission, vision, aim.

Blend the message depending on what people know about the brand. Research on what is the most trending thing is going on, or what are people most attracted towards, what are their needs, what makes them interested/happy/laugh following this all you can create an advertisement on facebook which would surely gain you a healthy amount traffic on your online store.

Storytelling is an art, not everyone can master it. When it comes to advertising your own brand, you’re the only best person available on earth who can do that.

 

Dynamic Product Ads

Setting up dynamic product ads may be the highest ROI strategy ecommerce sites can use. Facebook allows to set up dynamics ads for their partners including Shopify.

Dynamic Product Ads templates would ease your advertising life by automating the tasks like getting the images of the product, product name, pricing and other necessary details from your product catalog. So if you are selling hundreds or thousands of product then this could be a great solution for you.

Using dynamic ads you can advertise single or multiple products ads to customers who have visited your site at least once, added item in the cart, or your regular customer.

To get started with Dynamic Product Ads:

  • Upload your product catalog to Facebook Business Manager. Include all items you wish to promote with data to show for each product (name, image, price,).
  • Set up App Event or FB pixel to your site. Modify it to report on consumer’s shopping manner.
  • Creating a dynamic template. Facebook will automatically populate it with the appropriate products and associated information. Give your ads a title, specify keywords to get images, product names from the product catalog.
  • Set up Display Product Ads in the Power Editor. Specify if you want to advertise products from your entire collection (catalog) or just selected categories and …. you are all done to run your ads.

 

 

Multiple Product Ads

As the name says, Facebook’s Multiple Product Ads give you the ability to showcase different products in single ad, reducing the amount of clicks necessary to get from an ad to an order.

Let say your store is selling bags items. Then you can use different types of bags (hiking bag, school bags, office bags, college bags, laptop bags…etc) in the single unit of ad.

  • This give your customers more options to choose from.
  • They can also help you increase conversion rate.
  • More relevant products a customer sees in the ads chances of buying the product increases.
  • You can also use them to show different benefits of a single product.

 

According to Adobe’s research with Multiple Product Ads:

  1. Click-Through-Rates (CTR) got a significant improvement of minimum 50% and as high as over 300 %.
  2. Decrease in cost per click, with cost decreasing by as much as 35 % as a result of higher click engagement driven by the availability of more product options.
  3. Efficiency of Cost per acquisition increased up to 261 %.

Give them a Reason to Click

As mentioned previously, with 6-Million active user advertising their product on Facebook, snatching your prospect’s attention can be a challenge.

When it comes to spending a penny to buy something online – always remember they like to procrastinate. Even though it is most exciting deal you have to offer them, they’d still wait in hope of coming across an even better deal.

To avoid this procrastination you can apply few suggestions such as:

  • Create Urgency by showing ads like: last few minutes left to grab the deal, limited/few stocks only, prices are going up in next hour.
  • Include Triggering words like ‘last chance’, ‘hurry’, ‘clearance’ , ‘offer expiring’, ‘You’, ‘New’, ‘Free’, ‘Cheap’… and many more.
  • Offer an Irresistible deal that you also as customer would love to grab that without even thinking twice.

 

 Conclusion

Facebook ads has a great influence on your potential customer as well as your regular buyers. Your competitors are already making tons of bucks using the most used social media platform till date.

However if you’re feeling that your ads don’t deliver the ROI you expected, work on ‎increasing their relevancy, grab your audience’s interest and supply them with ‎a robust reason to click.‎

 

 

‎5 Mistakes Ecommerce International Sellers ‎make.‎

There is a famous saying, “Fools learn from their mistake, whereas wise learn from the mistakes of ‎others.‎”

According to federal government data, International sellers typically outperform those who sell domestically. Hackernoon researched that Global Ecommerce sales in 2016 was 1.859 Trillion USD.

Statista’s information says that in 2017, retail e-commerce sales worldwide amounted to 2.3 trillion US dollars and e-retail revenues are estimated to grow to 4.88 trillion USD till 2021.

If you’re reading this, it probably means you have taken the initiative to sell your product globally, but maybe you are not making the figures, profit, revenue, sales that you had made up in your mind at the first place.

Remember every mistake you make on an E-commerce platform will cost you trustworthy customers, as well as, a huge amount of money.

Let’s quickly go through the following Ecommerce mistakes that websites tend to make and also know how to avoid them:

1) Not Creating Buyer Persona

Imagine you’ve invited a new friend over for dinner. Which of the following processes would be more efficient? Making a sandwich and then asking your friend if he/she has got any food allergies as you place the attractively plated sandwich in front or vice versa?

Unless if you’re prepared to throw away the whole deliciously made sandwich when the friend tells you that they’re extremely allergic to bread, the answer should be pretty obvious.

Similarly, it is happening in the digital world. Many e-commerce websites are just selling their products online without even doing a tiny research of what their potential/targeted customers are.

If you start building an online brand without even knowing who your customers are, then you’re probably going to have a tough time and wastage of money, which could have been saved if you had created and referenced your buyer personas.

2) Running more than 1 online stores

Maybe you are already running multiple e-commerce stores for selling in different geographic. Maintaining more than a single store can be niggling, and time-consuming.

Merchants usually create multiple online stores to sell beyond their border and to reach a more international audience. But while doing this they overlook the cost they’re spending for maintaining the store, manpower utilized, because of which they won’t be able to focus on their niche customers and starts losing sales.

If you’re running your store on Shopify and still handling more than 1 store for International selling, then you are doing it wrong.

That’s fine if you want your customers/visitors to see the products/items pricing in their local currency, but creating a different store for the same is not a good practice.

An app named “Multi-Country Pricing” helps you to set different prices for different countries and that too without opening a new Shopify store.

Not only this if you want to show less or no shipping rates for your targeted areas, the app will allow you to set/include the shipping rates or extra charges in the base price of the product itself. So your customers would feel that your store is localized one thus the shipping charges are zero.

3) One/Blurred Product Image

Yes, that is one of the primary reason that your customers are not likely to buy a product just because they see only 1 visual image of the product.

Not only International but your Domestic online visitors are also always desperate to see the product’s multiple images from different angles and in different colors. And if you fail to offer them this flexibility then you’ll only see the graph of your sales/profit going towards the X-axis.

Your online store has all the products that your potential buyers are ready to buy but they can’t see the product properly and the reason behind this may be many :

  • Too small image
  • Blurry Image
  • No zooming functionality
  • Bad color background
  • Clicked Angles are not proper
  • Low light image
  • Flashy Image

Thus you need to have a professional photo shoot of the products before you decide to display the product on the online store.

4) Choosing the wrong E-commerce Platform

Most critical part comes while choosing the platform, where you want more sales by delighting your online shoppers and eventually establishing your own brand. However, many of them finds it difficult to delight as they chose their platform off beam.

As an online store runner, you need to do some market research regarding which platform suits their needs and sales. It happens that the platform you chose/use may not be the best place to sell the product in some other International regions.

E-commerce giants like Alibaba, Myntra, Tencent and Snapdeal lead the Asian e-commerce but a lot of Western retail capitalists aren’t familiar with these platforms.

Different geographic locations have different market needs and expectations. Factor by which your customers of one region is pleased may not appeal customers of another locality.

Using an online platform like Shopify which constantly keeps updating their services to react and evolve with international consumer’s behavior, trends, and technology innovation is something you must hunt.

5) Checkout only in “Single Currency”

Finally, your international (potential) customer has added all the desired product in the shopping cart and now they are ready for the checkout.

After filling all the necessary details they find that your online store doesn’t supports/shows their native currency in which they were going to make the payment. Thus unwillingly they just abandon the shopping cart.

According to Shopify’s data :

  • 92% of the online buyers don’t purchase from the site that does not offers to make payment in their native currency.
  • 33% are likely to abandon the purchase if the pricing is only in US dollar.

Offering your buyers to checkout in multiple currency can largely increase your international sales. Eventually you will also gain an invaluable amount of trust form your online buyers by allowing them to pay in their native currency.

If you’re Shopify user then an app named “Multi Currency Checkout” will automatically detect the location from where your store is being accessed and then accordingly show prices to your buyers for the checkout.

Wrapping it up

There is no harm making mistakes, the only harm is when you repeat the same mistakes again. Learn from it, evolve from it, don’t be afraid to take risks.

Make yourself and your online store organized, equipped and complete so that errors are minimized to zero and the productivity of your store is maximized to two zeroes followed by “one”.

 

 

Top 3 Retailers who are Mastering Cross-border Commerce

The advent of cross-border commerce has turned a game changer for the small and the medium-sized businesses. The online marketplaces have become a great investment for the online retailers. They have turned out big players and developed strategic partnerships amongst other foreign countries. This has helped them engage in both offline and online relations with various brands and customers.

While in the process, the customers also have evolved and involved a lot. They now focus on the brand shopping rather than the channel shopping. Moreover, they are more inclined towards the web rooms than the showrooms. This has completely blurred the line between the online and the offline shopping. To be specific, this has blurred the lines amongst different geographic locations.

The changing diaspora

  • With the on-growing demand for the global products and brands, there has been a constant rise in their presence in both online and offline catalogs.
  • E-commerce is gradually shaping up the world into a one-unified market. The strategy behind is to make the products and brands available locally and globally in the markets.
  • Cross-border commerce has been growing to make its presence crossing every geographical border.
  • By 2021, the Global B2C E-commerce might reach over $424 billion. This market share targets the E-commerce bloomers like Asia, North America, and Europe.

Here are 3 top brands and retailers who have scored high in the “International Retail Index” and have managed to master the cross-border commerce game with engaging customer experience over the years.

  • ASOS

ASOS, the great fashion hub and global retailer, is ranked number 3 in the International Retail Index. It has surpassed the likes of the leading brands like Aldi, Apple, and John Lewis. ASOS offers great fashion at even great prices. This brand has expanded globally over the countries like France, the US, Germany, and Spain over the last few years. David Green, the MD at ASOS, discussed how the brand leveraged the technology for an engaging customer experience.

For a frictionless experience to its customers, they integrated type-ahead address verification that enables the customers to quickly fill in their address. The team at ASOS easily captures the data and insights for a cleaner and more accurate checkout for its customers. The global retailer also has laid more emphasis over the GDPR (General Data Protection Regulation). This ensures the data capture happens in a compliant manner. Moreover, it sets the right balance between the customer experience and the compliance.

  • Sephora

The other Global Retailer that ranked 8th in the International Retail Index is Sephora. Ian McGarrigle’s, the chairman of the World Retail Congress selected this French brand for the World Retailer of the Year. He also stated that this French brand has leveraged every international opportunity for over 4 decades. It potentially monitors the customers’ behavior and the brand offerings. Today it globally operates in 30+ countries which include the US, China, and Italy.

Setting a benchmark with its global presence, this leading Global Retailer has seized the opportunity what Digitalization offers. It also analyzes the customer demands and the insights of their businesses. With such a strong customer base and digital platform engagement, this has been driving the youth fashion and continues to grow globally. Along with the digital approach, it has adopted the local intelligence. This helps the brand to understand the demands of its shoppers. It also betters the customized offerings to its customers for both local and online stores.

The most powerful feature is the social media engagement of the brand for its valuable shoppers. The Sephora Assistant feature available with the Facebook Messenger app allows the shoppers to easily book their items in the nearby stores.

  • Walmart

Robert Gregory, the Global Research Director for the Planet Retail RNG selected the Global brand Walmart. The brand ranks 9th in the International Retail Index. This brand has been a consistent player in the E-commerce world and the Retailer’s Market. Walmart has a strong physical presence in markets at over 30 places. Over the past few years, to make a digital presence over the global platforms, it has been continuously reinventing itself.

Walmart has already engaged digitally in the cross-border markets in countries like India and China. Recently, it made an investment in the Indian E-commerce giant Flipkart to set its roots in India. Flipkart has a strong customer base. The startup-turned-giant has been a leading E-commerce company in the retail market with over 100+ brands under its umbrella. The partnership between Walmart and Flipkart is likely to be a great business for both the parties and a great venture in the E-commerce and cross-border markets.

‎9 Proven ways to increase your International sales on ‎Shopify‎

I hope you might be selling on Shopify beyond your own borders?  If not, then it’s high time to expand your online business not only domestically but also internationally.

And if yes, then you already know that if you don’t expand to fill a gap in the marketplace your opponents surely will.

We’ll look at specific techniques that you can use for increasing your global sales, while also exploring the solutions for executing each of the techniques.

After completing the detailed reading of this post, you will be able to take your International e-commerce business turn it into a powerhouse that generates sales day and night.

1) Think Local

Your store might be doing amazing business domestically, but at the same time, it is failing to achieve the target you had previously decided.

  • 92%of online customer prefer to shop and make purchases on sites that price in their local currency.
  • 33% of them likely to abandon a purchase if pricing is in US dollars only.

So, you need to localize your stores and products currency in your customer’s local currency.

Reducing the mathematic calculation for your buyers of translating the currencies in their local ones can genuinely increase your International sales.

Recommended App:    “Auto Currency Switcher”

 

 2) Set Multiple Prices for Different Countries

Selling in the international market is challenging for most sellers as a result of various factors involved like:

  • High shipping charge and taxes.
  • Setting up different stores and different prices in different countries.

All of these makes running an online store difficult and also lessens the chance of earning maximum profit.

Setting different pricing for different countries can largely increase your sales, revenue, and profit. However, one requires to create a separate online store for different countries in Shopify if you want to achieve the same.

There is an app, by which you can achieve the same within your existing Shopify store.

With that plugin, you can include customs duties, taxes, and shipping charges in the products price itself. So by including all the extra prices in your base price  you can offer/show them a free shipping” option to your customers.

By offering/showing your customers the facility of free shipping, they might keep coming back to your store and this indirectly increases your overall revenue.

Recommended App:   “Multi-Country Pricing”

 

 3) The mystery of Abandon Checkout

 The pain of shopping cart abandonment affects both small and large business alike. An average eCommerce store loses over 75% of its sales to cart abandonment. Some e-commerce industries experience average cart abandonment as high as 83.6%.

 It is found that 92% of online customer prefer to shop and make purchases on sites that show prices in customer’s local currency.

 But due to Shopify’s limitation, your customer’s are not able to make the payment/purchase in their desired currency.

When they see a sudden change in currency at the final stage of checkout they just feel like your store is not localized, and thus they will abandon the purchase and leave.

There is an unpublished app especially for the Shopify users, which allows buyers to make payment in their desired/local currency. It supports 120+ currency option for checkout.

Recommended App:    “mCheckout”

 

 4) Engage online store visitors with live chat

Having a real-time support for answering the questions of online buyers while they are in the middle of an online purchase is one of the most important features a website can offer.

A research by MarTech concluded that 51% of the online shoppers are more likely to buy from a web-site that provides a live chat option.

  • 48% of customers are more likely to return to the website.
  • 41% of online shoppers trust the brand when they see a live chat.
  • 21% of online customers claim that live chat helps them to shop while working.

From the above data, it is clear that live chat is not something that can be ignored. Many confused buyers don’t make any purchase from the store, because their confusion or query is not solved in real-time.

There is a software by which you can integrate your Shopify store with live chat. It offers you as a store owner the option of real-time chat with your domestic as well as international customers.

Live chat provides faster query resolving times and quicker responses – providing a better customer experience.

Recommended App:   ” Olark Live Chat

 

5) Upsell your Product

Back in 2006, Amazon reported that 35% of its revenues were as a direct result ‎of its cross sales and upselling efforts.‎

Upselling is nothing but a sales techniques in which you offer your buyers the chance to upgrade their purchase by maximizing the value of their purchase –by purchasing a related product with it.

The indication is to make your customer purchase more (spend more) they originally thought they would spend.

Amazon’s Upselling

What can you upsell?

  • Most sold product – In demand or best product.
  • Most reviewed products – For convincing your customers better.
  • Most relevant products – Depends on customers to customers

There is  an app which helps you upsell your customers when they click the checkout button by showing them a creative and eye-catching pop-up window and also offers the last possibility to add products in the cart based on the contents of their shopping cart.

Recommended App:    “Upsell for Products”

 

6) Optimize your store for Mobile view

According to Statista in 2018, 52.2% of percent of all website traffic worldwide was generated through mobile phones increased from 50.3% in the previous year.

You see more than half of the internet users are accessing web-site from their mobile device.

Thus it becomes a vital factor to optimize your mobile site. Now let’s see some stats regarding why fast loading mobile page is important to increase your international sales.

Data by Hubspot says:

  • 1-seconddelay in page response can result in a 7% reduction in conversions.
  • 1 second delay in page load time means 11% loss of page views.
  • 47% of user expect a web page to load in 2 secondsor less.

As you now know that your online store’s mobile visitors are always in a hurry. Thus you need your mobile site’s loading speed to be really quick, otherwise, there are many other alternatives available for them which they can try anytime.

You must know that if your online store is optimized for mobile then your ranking on the Google will automatically get enhanced.

There is an app which generates AMP (Accelerated Mobile Pages) pages for the Shopify stores and makes your mobile site 85% faster creating AMP pages automatically for all the product.

Recommended App:   “ FireAMP “

 

7) Leverage user-generated content

Make the most out of your User-Generated contents. It is the fact that when any of your potential buyers read the product review or any content provided by the user of the product, they feel that the content is impartial because one of them has created it and they trust it.

Your potential international buyers will gain trust on your brand easily as they’d see their native one’s reviewing, commenting and more.

Not only you’ll build trust for your brand and product, but eventually, your overall sales will also drastically increase.

 What can you do is start promoting your customer’s reviews, comments on various social media. Don’t worry you won’t need to do that manually. There is an app in the Shopify app store  which does this task for you.

Recommended App:    “Yotpo”

 

8) Learn Every Languages

Yes, that would eventually be very effective. Not all your competitors follow this practice of learning all the languages and implementing them in their online store.

Just imagine your mother tongue is “English” and you know only that language. And you visited an online store whose displaying language is “German”. Then obviously you’ll be leaving that site even if you are interested in that store’s product, just because you don’t understand the store’s language.

This same thing happens with your potential customers too. According to data 55% of the internet content used worldwide is English.

source: https://upload.wikimedia.org/

Just think what about the other 45%? And if you could optimize your store for the other 45% too, then I don’t need to tell how much sales you’ll generate.

In order to target the other 45%, there is an app  which will translate your store in the visitor’s desired language. Which would indirectly create a positive imprint on their mind that your store is localized one and they’d not abandon the online store.

Recommended App:    “Langify”

 

9) Do Email-Campaigns

Do you know you can convert your new visitors into your daily customer? Yes, by doing the email campaigns (effectively) it is possible to convert the visitors into your buyers.

Email Marketing is no lesser than a word of mouth marketing. All you need to do is, do it effectively and in an organized manner.

A data says the email marketing has a 3,800% ROI, meaning you can earn $38 in revenue for every $1 you spend.

But, these statistics won’t be of any help to you or anyone if it’s not implemented properly.

There are many app which will automate your email campaigns, create beautiful templates and will also grow your email list.

Recommended App:  “Email & Marketing Automation

Conclusion

I hope this article may be helpful to you. However, these are only the 9 most effective ways, there are many other ways too for increasing your international sales.

If you know any other effective way please mention it below by leaving a comment. I’ll surely add it that in my upcoming articles.        

Do tell, which tactic/way(s) have worked for your store to boost the International sales.